Colin Strong is Global Head of Behavioural Science at Ipsos, providing leadership on the application of the discipline to a wide range of client challenges. While the work of the behavioural science team at Ipsos covers both private and public sector, with recent activities in sustainability, disrupted brand choice, organisational change and financial wellbeing.  Colin and his team have developed a significant reputation in behaviour change, developing a system that delivers sustained change in a wide range of contexts.

Colin has an academic background in psychology, with a Masters Degree in Applied Psychology from Cranfield Institute.  He has worked in the market research industry for most of his career, using a psychology lens to develop advice, guidance and new approaches using market research tools. 

He is also Honorary Professor of Consumer and Behavioural Psychology at Nottingham University Business School where he is actively engaged in a range of programmes including a significant body of work on autonomous systems. 

Finally, he is a writer with a book under his belt (Humanizing Big Data) and writing projects both on applied behavioural science and another on the tricky business of ‘being human’.

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Colin Strong is Head of Behavioural Science at Ipsos. In his role he works with a wide range of brands and public sector organisations to combine market research with behavioural science, creating new and innovative solutions to long standing strategy and policy challenges. His career has been spent largely in market research, with much of it at GfK where he was MD of the UK Technology division. As such he has a focus on consulting on the way in which technology disrupts markets, creating new challenges and opportunities but also how customer data can be used to develop new techniques for consumer insights. Colin is author of Humanizing Big Data which sets out a new agenda for the way in which more value can be leveraged from the rapidly emerging data economy. Colin is a regular speaker and writer on the philosophy and practice of consumer insight.

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