Colin is a keynote speaker and media commentator who focuses on a wide range of consumer challenges facing both the public and private sectors. Topics he has recently covered include:
Conspiracy Theories and misinformation: We seem to be in an era where behaviour is increasingly shaped by outlandish notions gleaned from social media. But is it really that simple? Conspiracy Theories are a sign of the way people are making sense of the complex world we live in and we are all involved to a greater or lesser extent.
Sustainability: Much is said about the apparent ‘say-do’ gap between what people claim they will do in terms of their sustaibility behaviours and what actually happens. There are good reasons for this which brands and government organisations need to understand but also have the power to fix.
Everyday activism: Micro-consumer behaviours can result in widespread social change – brands have the opportunity to help people understand how their small choices can ladder up to offer radical ways of living. How to engage in supporting new thinking is essential for brands who increasingly need to rethink and redirect their purpose programmes.
The human side of big data: It is easy to forget that behind each data point is a person. This raises a host of questions such as what is the human side of making sense of data, how can we identify new ways to understand people through their data trails and, importantly, what is the human experience of living in a data-intensive environment?
Some of the comments on Colin’s speaking:
Katie McNamara, Marketing Communications Manager, Entourage
Colin was an enthusiastic, informative and delightful speaker who offered our audience excellent insights into the world of behavioural science. I would highly recommend Colin – an absolute pleasure to work with and a hub of knowledge, we look forward to working with him again
Carol Feliz, Senior Global Analyst, Havas
We invited Colin Strong to participate as a Guest Speaker in an internal training event for the global Havas Health & You network, which we named Solve Sessions. We were very pleased with his presentation and gained a lot of new insight on the topic of conspiracy theories and the various ways in which people assimilate evidence and process information.
Not only was the topic of his presentation interesting and his delivery engaging, but his remarks were tailored to our event theme (“Storytelling with Data”) and to the interests of our Strategic Planning & Medical teams. Colin proved to be an expert in the subject matter, and his presentation gave our teams a new perspective to consider how we all consume information in different ways
Rahul Jerome, Founder – Insight-Intelligence.com
I feel lucky to have had the pleasure of working with Colin over the last few years. He is one of those people who will always be on top of the list of speakers to have at our conferences. He is charismatic, engaging and full of energy on stage. He ensures the content he delivers thoroughly resonates with the audience. I wouldn’t have any hesitation recommending Colin as a keynote speaker.
Andreas Alexiou, Innovation Manager. Digital Catapult, London
Colin kindly accepted the invitation to talk about best business practices of how to discover consumer insights hidden in data. He also mentioned some insightful consumer trends that dictate what marketing and sales teams should be thinking of to enhance customer experiences. It was great to have Colin with us as he is the type of person that has the ability to inspire and make people think about the possibilities of a disruptive idea. Specifically, he talked about the intersection between technology and behavioral science, suggesting that technology has influenced the way consumers take decisions about products and services. Colin is an expert in this field and therefore trustworthy of the concepts he brings in front of the audience.
Neil Mortensen, Director of Audiences ITV plc
Colin has worked with ITV on a number of occasions this year. He has presented to a real cross-section within the company. He is always engaging and insightful and has the ability to get a hold of complex issues in a clear and often inspiring way.
Tilly Smith, Conference Producer. CIPD Events
Colin spoke for The CIPD at The Behavioural Science at Work Conference on the topic Combining Data Science and Behavioural Science to Influence the Future of HR. I approached him to present after reading some of his published material, which I found to be both refreshing in its originality and relevant for an audience of HR and L&D professionals. In his presentation, Colin offered practical insight into using data to unpick employee behaviour and how to increase efficiency, productivity and collaboration in the workplace. His points were received with intrigue and enthusiasm, which spurred healthy discussion amongst audience members. Colin spoke with a passionate confidence that reignited the room’s energy after lunchtime. It was a pleasure to work with Colin and to have him feature as a headliner at our event. I would certainly recommend collaborating with Colin if you’re seeking a presenter with innovative ideas and a strong delivery to complement them.